Founded by Alyssa Pfennig, Hekate Strategies brings together senior-level strategic thinking and hands-on implementation, a rare combination that allows companies with multiple locations to move forward with clarity and momentum.

Alyssa specializes in what happens after the deal closes. Her work focuses on brand architecture for house of brands and multi-location structures while her team focuses on website design that brings to life a co-branded digital presence, paid search built around local intent, and AI visibility work that ensures brands surface in the tools and platforms their customers are actually using.

Before founding Hekate Strategies, she served as COO for a national real estate and alternative investments group. That operational background shapes how she approaches marketing: not just as awareness and positioning, but as a function that has to integrate with the business, get resourced properly, and run without a solo marketing lead doing everything themselves.