Paid Advertising & SEO / AI Visibility

AI Visibility & Search Optimization for Growing Brands

AI search optimization built for companies whose buyers are already asking ChatGPT, Claude, Perplexity, and Grok who to call and whose websites weren’t built to answer.

AI Search Optimization | Generative Engine Optimization | GEO Strategy | AI Visibility Audit

Search behavior has changed

Your customers are increasingly starting their research on ChatGPT, Claude, Perplexity, and Grok – not just Google. These platforms don’t return a list of links. They synthesize an answer and name specific companies.

If your company isn’t being mentioned, a competitor is. And most businesses have no idea this is happening or what to do about it.

The problem isn’t your reputation. It’s that AI platforms can’t clearly define who you are, what markets you serve, or why you’re credible enough to recommend. Most websites were built for human readers and Google’s algorithm. Neither of those is deciding recommendations now when yur customers use AI.

AI search visibility is infrastructure work. It requires clarity about your business across your website and social, content built for greater understanding, and an active presence across the platforms your customers are using to make decisions. This is where SEO comes in.

Tailored AI Visibility & SEO Solutions

Most requested

Foundation (90-Day Setup)

$4,999 (single brand or location)

AI VISIBILITY AUDIT, PLAN & SETUP

A focused 90-day sprint that builds your AI visibility from the ground up.

We audit where you stand, build the infrastructure that gets you cited, and spend 60 days creating content and monitoring results. At day 90 you have a documented before-and-after comparison and a clear picture of what is working.

Includes:

Phase 1 (Weeks 1 to 2):
— AI Visibility Audit across 6 platforms
— Competitive gap analysis
— Prioritized action plan

Phase 2 (Weeks 3 to 6):
— Entity definition
— Schema markup
— RankMath setup
— FAQ content for every core service page

Phase 3 (Weeks 7 to 12):
— Two pieces of AI-optimized content per month
— Monthly citation monitoring
— Before-and-after report at day 90

IDEAL FOR COMPANIES WHO:

INCLUDED IN EVERY ENGAGEMENT

What We Build for AI Visibility

A complete AI visibility program, from audit to content infrastructure to ongoing monitoring and paid AI ad readiness.

AI Visibility Audit

Baseline scan across ChatGPT, Claude, Perplexity, Grok, and Google AI Overviews. We document where you appear, how you’re described, which competitors are being cited instead of you, and the specific gaps driving your invisibility. Deliverable: audit report with prioritized action list. Two-week turnaround.

Entity Definition & Content Architecture

Every page on your site needs to clearly define who you are, what markets you serve, and what problems you solve. AI can’t infer it the way a human reader can. We rewrite and restructure core pages so AI platforms can extract, categorize, and confidently cite your brand.

Schema Markup & Structured Data

The machine-readable layer that tells AI platforms exactly how to categorize and cite your content. LocalBusiness, ProfessionalService, FAQ, and HowTo schema implemented across every relevant page – the infrastructure that makes everything else rankable.

Monthly Content Program

AI platforms prioritize fresh, authoritative content. We produce monthly content mapped to the questions your buyers are actually asking AI, structured for synthesis, not just search. Each piece is built to earn citations across platforms and compound authority over time.

Multi-Platform Monitoring & Reporting

AI visibility is not a set-it-and-forget-it metric. A brand can lose a third of its AI presence in just over a month. We track your citation rate, competitive share-of-voice, and sentiment across platforms monthly, and adjust the content program based on what’s shifting.

Paid AI Ad Readiness

ChatGPT ads are live. Grok ads are live. As these platforms open to mid-market budgets, we prepare your landing page architecture, campaign structure, and messaging so you can activate paid AI advertising from a position of established organic authority, not starting from zero.

Who This Is Built For

This is an AI search visibility program for marketing directors and CEOs at PE-backed and multi-location companies.

Multi-location operators

5 to 50 locations expanding regionally or nationally. Each market may have distinct service lines, buyer personas, and competitive landscapes, all of which need to be clearly represented in AI responses at the local level.

PE-backed marketing leads

You need AI visibility that connects to pipeline, not a report showing brand mentions that don’t tie to revenue. We build AI visibility programs with the same accountability framework as paid media.

Companies who just rebuilt their website

A new site is the right moment to build AI readiness in from the start. Entity definition, schema markup, and content architecture are far easier to implement during a build than retrofit afterward.

B2B companies with longer sales cycles

AI is increasingly where B2B buyers do their initial vendor research, before they ever fill out a form. Getting into that consideration set early shortens sales cycles and improves lead quality.

How It Works

1. AI Visibility Audit

We run your target buyer queries across ChatGPT, Perplexity, Grok, Google AI Overviews, and Claude. You get a clear picture of your current AI presence, including what’s being cited, how you’re described, which competitors are winning, and what’s driving the gaps.

2. Entity Definition & Architecture

We define your brand entity clearly across every core page – who you are, what markets you serve, what problems you solve, and why you’re credible. Schema markup, structured data, and internal link architecture are built or rebuilt to match.

3. Content Foundation

Core service and location pages are rewritten or restructured for AI extractability. The first 90 days of content production targets the highest-priority citation gaps from the audit, structured to answer the specific questions your buyers are asking AI platforms.

4. Monitor & Optimize

Monthly platform monitoring tracks your citation rate, competitive share-of-voice, and how AI platforms are describing your brand. Content is adjusted based on what’s shifting, not a static 12-month plan.

5. Paid AI Ad Readiness

As ChatGPT and Grok advertising opens to broader budgets, we prepare your landing page architecture and campaign structure so you can activate paid from a position of established authority.

Uniting a Family of Brands Under One Digital Ecosystem

We aligned 360 Fire & Flood’s nationwide emergency restoration services and partner companies under one strategic vision and online presence, enabling scalable growth through interactive location tools, search directories, and ongoing strategic guidance.

"Hekate Strategies consistently turns our growth vision into clear messaging, strong websites, and marketing systems that work."

Jeff Levine

President
360 Fire & Flood

Frequently Asked Questions

What is AI search visibility and how is it different from SEO?

Traditional SEO optimizes for Google’s ranking algorithm with the goal to appear at the top of a list of links. AI search visibility optimizes for a different outcome: being named and recommended inside AI-generated answers on platforms like ChatGPT, Claude, Perplexity, and Grok. These platforms don’t return ranked links. They synthesize a direct answer with specific companies named. The signals that drive AI citations – entity clarity, content structure, off-site authority, and social signals – overlap with SEO but require a distinct strategy.

How does each AI platform decide which companies to mention?

Each platform operates differently. ChatGPT and Claude draw primarily from training data and real-time web retrieval, rewarding authoritative content that clearly defines your brand, services, and markets. Perplexity functions closest to traditional search, actively retrieving and citing specific URLs in real time. Grok is the most distinct: it pulls from both live web content and real-time X (Twitter) conversations simultaneously, meaning your social presence shapes visibility in a way it doesn’t on the others. A strong AI visibility program accounts for each platform’s distinct behavior.

How long does it take to show results in AI search?

Perplexity and Google AI Overviews respond fastest to content changes, properly structured pages can be cited within days of publication. ChatGPT and Claude take longer as their retrieval weighting updates on different cycles. The audit establishes your baseline, and the first 90 days target the highest-priority gaps with changes that can show measurable movement within that window.

Do you integrate AI visibility with SEO and paid search?

Yes, this is core to how we work. Strong domain authority is the number one predictor of AI citations, which means traditional SEO and AI visibility are additive, not competing. Paid AI advertising on ChatGPT and Grok also performs significantly better when organic authority is already established. One keyword strategy, one content program, one team accountable for all of it.

What’s included in the AI Visibility Audit?

The audit covers five platforms: ChatGPT, Perplexity, Grok, Google AI Overviews, and Claude. We run 10 to 15 buyer queries mapped to your actual service lines and target personas, document where you appear and how you’re described, identify which competitors are winning the citations you should be getting, and review your website for core AI readiness factors. You receive a report with a prioritized action list. not a raw data dump. Two-week turnaround. The audit fee is credited toward the foundation build if you move forward.

Should we be running paid ads on ChatGPT or Grok now?

ChatGPT ads launched February 2026 and are currently in limited beta at enterprise budget minimums. Grok ads are live and more accessible for mid-market budgets. For most clients, the right move now is building the organic foundation, which converts at 4.4x the rate of traditional organic search, while preparing the infrastructure for paid activation. Companies that establish organic AI authority before scaling paid will have a significant compounding advantage.

Ready to find out where your brand stands in AI search?

Request an AI Visibility Audit. We’ll run your buyer queries across ChatGPT, Claude, Perplexity, Grok, and Google AI, then show you exactly where you’re showing up, how you’re being described, and what it takes to close the gap.

Related Services

Paid Search (Google Ads Management)

Paid Social (Meta, LinkedIn, TikTok)

SEO Campaign Management

AI Visibility & Search Optimization for Growing Brands

Search behavior has changed

AI search visibility is infrastructure work. It requires clarity about your business across your website and social, content built for greater understanding, and an active presence across the platforms your customers are using to make decisions. This is where SEO comes in.