Paid Advertising & SEO / Paid Social

Paid Social Agency for Growing Brands

Meta, LinkedIn, and TikTok ad management built for companies with more than one location, more than one brand, and in-house marketing leads who need a paid social partner that can actually keep up.

Meta Ads Agency | Paid Social Management | LinkedIn Ads B2B | TikTok Ads Agency

Paid social media campaign management dashboard showing Meta and LinkedIn ad performance

Is Your Paid Social Media Advertising Generating Direct Revenue?

Running paid social for a single brand is table stakes. Running it across five locations, two business lines, or a house of brands while keeping audiences separated, creative consistent, and data meaningful is a different problem entirely.

Most paid social agencies were built for DTC brands and single-location businesses. Their playbooks don’t account for audience overlap between markets, creative fatigue at scale, or the brand governance complexity that comes with a portfolio.

Hekate builds paid social infrastructure for companies at the intersection of scale and complexity. That means audience architecture across locations, platform-specific creative strategy, and attribution that gives your leadership team something they can act on.

Tailored Paid Social Solutions

Launchpad

Starting at $1,995/mo (single platform and brand)

A focused paid social campaign built to establish your presence on one platform, test creative, and generate the performance data needed to scale with confidence.

With this approach, we build your audience architecture, campaign structure, and creative strategy for a single platform, Meta, LinkedIn, or TikTok, with full pixel and conversion tracking from day one.

IDEAL FOR COMPANIES WHO:

Most requested

Ecosystem

Request a custom quote (multiple platforms and brands)

A full-funnel paid social system across multiple platforms and built for companies managing multiple locations, multiple brands, or both.

Audience architecture that prevents overlap, creative that performs by platform, and attribution that gives leadership a clear picture.
With this approach, we manage your full paid social infrastructure: platform strategy, audience segmentation, creative testing framework, and unified cross-platform reporting built around CAC and ROAS, not reach.

IDEAL FOR COMPANIES WHO:
WHAT’S INCLUDED ACROSS ALL PAID SOCIAL ENGAGEMENTS

What We Manage

Full-funnel paid social management across Meta, LinkedIn, and TikTok. From audience strategy to creative testing to conversion reporting.

01

Meta Ads (Facebook & Instagram)

Campaign architecture, audience segmentation, creative strategy, and A/B testing across Meta placements. Highest-volume paid social channel, built for both lead generation and brand awareness at scale.

02

LinkedIn Ads for B2B

Sponsored content, lead gen forms, and retargeting campaigns for B2B audiences. Ideal for PE-backed companies and multi-location operators targeting decision-makers by title, company size, and industry.

03

TikTok Ads

Short-form video ad campaigns for brands with DTC or consumer-facing portfolio companies. Creative brief, platform-native production guidance, and campaign management built around TikTok’s algorithm.

04

Audience Architecture

Custom audience builds, lookalike strategy, and exclusion lists to prevent market overlap between locations or brands. Critical for multi-location accounts where unchecked targeting causes internal competition.

05

Creative Strategy & Testing

Ad concept development, copy testing frameworks, and creative performance analysis. We tell you which creative variables are moving ROAS, not just which ad won.

06

Attribution & Performance Reporting

Monthly performance reviews with metrics your marketing lead and their leadership can both read. CAC by channel, ROAS by audience segment, and a clear read on where to scale.

Who This Is Built For

This is a paid social management service for marketing directors and CEOs at multi-brand and multi-location companies, not an entry-level Meta retainer.
multi-location-operators

Multi-location brands

Running paid social across 2 to 50 locations means managing audience overlap between markets, geo-specific creative, and location-level attribution. We build the infrastructure to do it without bleeding the budget between markets.

Marketing leads dashboard for a PE-backed company showing pipeline performance

House-of-brands operators

Multiple brands under one parent company require separate audience pools, separate creative identities, and separate attribution, but unified reporting. We’ve built this architecture before and know where generic agencies get it wrong.
Leadership team at a multi-brand company reviewing marketing strategy

PE-backed marketing leads

You own strategy. You need a paid social partner who executes fast, documents everything, and produces CAC and ROAS reporting your board can read without a decoder ring.
Multi-location business leadership team collaborating on a growth strategy

B2B companies with complex buying cycles

LinkedIn is the right channel. But it requires different bidding logic, different conversion events, and a funnel built around 60-to-90-day decision windows. We manage the full LinkedIn Ads infrastructure for B2B companies targeting VPs, Directors, and C-suite buyers.

How It Works

Paid social audit report reviewing ad performance across Meta, LinkedIn, and TikTok

1. Paid Social Audit

We audit your existing account structure, audience setup, pixel and CAPI configuration, creative performance history, and attribution model. You get a clear picture of what’s working, what’s burning budget, and what’s missing.
Step two of the Hekate Strategies engagement process: strategy and planning

2. Audience & Campaign Architecture

We build or rebuild your account structure. Audience segmentation by location or brand, campaign hierarchy, creative testing framework, and attribution setup – all documented before we touch a campaign.
Marketing baseline report establishing performance benchmarks before a paid search launch

3. Launch & Baseline

Campaigns launch with full pixel tracking, conversion events, and UTM structure in place. The first 30 days are about establishing accurate baselines, CPM, CPL, CAC, before aggressive optimization begins.
Step four of the Hekate Strategies engagement process: launch and optimization

4. Creative Testing & Optimization

Ongoing ad copy and creative iteration based on performance data. We test by variable, headline, hook, format, audience, so you understand what’s driving results, not just which ad had the best ROAS last month.
Marketing reporting dashboard with paid search and SEO performance data

5. Reporting That Means Something

Monthly reports built for marketing leads and CEOs, not platform specialists. Pipeline contribution, cost per acquisition by channel, creative performance trends, and what we’re changing next month and why.
paid search results for urgent care
quick care logo south dakota

Driving Qualified Patient Calls at a Fraction of the Industry Cost

Through paid search strategy and Google Ads campaign management, we built a lead generation system for Quick Care that delivered 171 high-intent patient calls in a single month at $5.62 per lead – well below the $15–$25 urgent care market average – with costs continuing to decrease month over month.

"We went from no paid advertising presence to a steady stream of patient calls in under two months."

Holly York, client testimonial for Hekate Strategies

Holly York

Co-Owner Quick Care

Frequently Asked Questions

What makes Hekate different from other paid social agencies?

Most paid social agencies are built for single-brand, single-location DTC businesses. Our account architecture is built specifically for multi-location operators and PE-backed companies, where audience overlap between markets, multi-brand creative governance, and attribution across a portfolio are the actual problems. We also don’t treat paid social as a standalone channel. Creative strategy, landing page performance, and cross-channel attribution are part of what we manage.

Yes. Our paid social management is best suited for companies spending at least $4,000 per month in paid social. Multi-brand and multi-location engagements typically start at $7,000 to $12,000 per month depending on the number of platforms, locations, and brands in scope.

Yes, this is a core strength. We build audience architecture that keeps brand-level data and targeting separated while maintaining unified reporting for the parent company. Each brand maintains its own pixel configuration, custom audience pools, and creative testing track.

Meta (Facebook and Instagram), LinkedIn, and TikTok. Most multi-location and B2B clients run Meta and LinkedIn together. TikTok is added for brands with a consumer-facing or DTC component in their portfolio. Pinterest and X/Twitter available on request.

Paid search captures demand. Paid social builds it. For most multi-location and PE-backed clients, running both together produces better CAC and faster pipeline velocity than either channel alone. We manage both services and build attribution reporting that shows contribution by channel, not just last-click ROAS.

We handle creative strategy, copy, and direction. For companies without in-house design resources, we work with a vetted production partner for static and video assets. Creative production is scoped separately from media management.

Ready to turn paid social into a growth channel?

Request a paid social audit. We’ll review your current account structure, audience setup, and creative performance, then show you exactly what’s holding results back.