This 360 Fire & Flood case study shows how a fast-growing, private equity-backed restoration network unified its brands under one digital ecosystem. 360 Fire & Flood is a leading national disaster restoration company committed to providing swift, comprehensive, and efficient solutions to commercial and industrial clients affected by fire, water, and other disasters.
Uniting a Family of Brands Under One Digital Ecosystem
STRATEGIC MARKETING & MULTI-BRAND POSITIONING
Our agency led the digital strategy, brand alignment, and website development for 360 Fire & Flood, creating a cohesive platform that unifies its family of companies and nationwide emergency response services. From interactive maps to a national directory and high-converting PPC campaign landing pages, the new ecosystem positions the private equity-backed organization for scalable growth while supporting ongoing expansion through partner company sites and weekly strategic guidance.
Our Role:
- Brand Strategy
- Website Design
- Website Development
- Strategic Marketing
- Enterprise-Level Managed Hosting
"Hekate Strategies has been a fantastic partner as we continue building the 360 Fire & Flood family of companies.
They have a strong ability to take a big vision and turn it into clear messaging, effective websites, and marketing systems that actually work. The new site for Celtic Restoration Group came together quickly and sets a great foundation for future partner companies as we expand."
Jeff Levine
President
360 Fire & Flood
Challenge
As 360 Fire & Flood expanded its national footprint and portfolio of partner companies, its digital presence no longer reflected the scale or cohesion of the organization.
They needed to:
- Align multiple brands under one unified identity
- Clearly communicate nationwide capabilities
- Support growth across locations and partners
- Improve visibility for emergency services
- Create a scalable foundation for future expansion
Solution
Hekate Strategies led a comprehensive digital realignment designed to transform the company’s online presence into a growth platform for the entire organization.
Brand & Digital Alignment
We developed a clear visual and structural hierarchy to unify the 360 Family of Companies while preserving the identity of each brand.
Key initiatives included:
- Strategic brand architecture
- Unified messaging across services
- Clear positioning of the parent brand
- Framework for partner company integration
Website Design & Growth Infrastructure
The new platform was built to function as a central hub for nationwide operations and future expansion.
Key features included:
- Interactive maps showcasing service coverage
- Nationwide search directory
- Targeted landing pages for paid campaigns
- Location-specific pathways for emergency response
- Scalable structure for new partner sites
Ongoing Strategic Partnership
Following the launch, Hekate Strategies continues to support growth through:
- Development of partner company websites
- Weekly strategic planning sessions
- Guidance on digital expansion initiatives
- Alignment across the organization’s evolving brand ecosystem
This ongoing collaboration ensures the platform evolves alongside the company’s growth.
Results
- Cohesive digital presence across brands
- Clear positioning of nationwide capabilities
- Improved discoverability of locations and services
- Scalable infrastructure for partner expansion
- Strategic clarity for continued growth
