Modernizing a Concierge Medical Brand for Expansion
WEBSITE DESIGN
Our agency partnered with Greenbrook Medical in both their initial move away from a limiting website presence and then after establishing new branding and positioning. The new websites showed an increase in organic traffic.
Our Role:
- Website Design
- Website Development
- Managed Hosting
“The new website has really improved our perception in the marketplace.
And I have noticed a significant increase in organic search traffic to my website, meaning it’s performing well, not just looking great.”
Neil Machhar
CEO
Greenbrook Medical
“As the Marketing Director for Greenbrook Medical, I needed a web partner who could balance brand, build, and performance.
Alyssa and the Hekate Strategies team did exactly that. They led the web design and development work with strong project discipline that adhered to our multi-brand guidelines. Alyssa helped me prioritize what mattered, translate stakeholder feedback into clear next steps, and use performance insights to guide the roadmap.”
Jordan Gray
Marketing Director
Greenbrook Medical
Challenge
As Greenbrook Medical prepared to expand into multiple new locations, their existing PatientPop website limited flexibility, performance insights, and growth potential.
They needed a partner who could:
- Build a modern, scalable digital foundation
- Support evolving brand identity
- Improve patient acquisition online
- Translate stakeholder input into a clear roadmap
- Provide strategic guidance and execution
Solution
Hekate Strategies led a phased digital transformation designed to support both immediate needs and long-term expansion.
First, we launched a modern website using a high-performance framework to quickly establish autonomy from third-party platforms.
After Greenbrook completed a brand identity overhaul, they returned to us to redesign the site to fully reflect their elevated positioning.
Our work included:
- Strategic site architecture for multi-location growth
- Patient-first user journey optimization
- Brand alignment with concierge care positioning
- Performance tracking and insights
- Clear prioritization of future enhancements
Results
- Modern digital presence aligned with premium positioning
- Improved patient inquiry experience
- Scalable foundation for new locations
- Increased organic visibility
- Greater internal clarity on marketing priorities
