This Quick Care case study shows how a multi-location urgent care provider built a scalable patient-acquisition engine through paid search. Quick Care delivers fast, accessible medical services to communities across its markets, where, with multiple locations and a high-volume patient model a consistent stream of qualified leads is essential to operational growth
From Zero to Leads in Under 60 Days
Our agency built and launched a Google Ads campaign for Quick Care designed to generate high-intent patient calls at a cost well below industry benchmarks. Within the first 60 days, the campaign was delivering measurable results and improving month over month.
Our Role:
- Paid Search Strategy & Campaign Build
- Google Ads Campaign Management
- Conversion Tracking & Performance Optimization
- Call Analytics & Lead Quality Reporting
"We went from no paid advertising presence to a steady stream of patient calls in under two months. The cost per lead has been well below what we expected for this market, and the reporting gives us visibility we've never had before."
Holly York
Co-Owner Quick Care
Campaign Results at a Glance
Total calls generated
Industry Benchmark CPA
Cost Reduction Mom
Campaign Runway
In the U.S. market, standard acquisition costs for urgent medical services typically range from $15.00 to $25.00 per call. Quick Care’s campaign delivered leads at $5.62 – a fraction of the category average.
Challenge
Quick Care needed a reliable, scalable way to drive patient calls to their locations. The challenge was threefold:
- Stand up a paid search program quickly, without months of delay
- Generate high-intent calls, not just traffic
- Keep acquisition costs lean enough to support ongoing campaign investment
Urgent care is a competitive category in paid search. Clicks are expensive and the margin for inefficiency is low.
Without a strategy built specifically around conversion and call quality, ad spend disappears fast with little to show for it.
Solution
Hekate Strategies built and launched a Google Ads campaign for Quick Care designed to drive high-intent patient calls from day one.
The goal was simple: get qualified leads moving quickly, keep acquisition costs lean, and build a campaign structure that improves on its own data over time.
Rapid Campaign Build & Launch
We built the campaign structure from the ground up and had paid search ads running within the first two months of engagement.
Rather than spending time on overengineered setups, we focused on getting qualified traffic moving quickly and optimizing from real data.
The campaign launched on Google Ads using a Performance Max structure (Local visits and promotions) configured specifically to drive phone call conversions.
Call tracking was integrated from day one so we could measure quality, not just volume.
Conversion-First Campaign Architecture
Every decision in the campaign build was oriented around one outcome: high-intent patient calls.
This included:
- Ad copy aligned with urgent care search intent
- Call extensions and call-only formats prioritized
- Geographic targeting calibrated to service area coverage
- Bidding strategy structured to optimize for 60-second-plus call conversions
We defined a 60-second threshold as the qualifying conversion benchmark, filtering for calls that reflected real patient intent rather than misdials or quick inquiries.
Ongoing Performance Optimization
Campaign performance improved month over month as the algorithm matured and optimization decisions compounded.
February to March saw a 7.9% reduction in cost per lead, from $6.10 to $5.62, without any increase in spend. That trend reflects both the quality of the initial build and the value of active, data-informed management.
Results
In just under 90 days, the Quick Care Google Ads campaign produced:
- 171 high-intent patient calls in March alone (60s+ duration)
- $5.62 average cost per qualified lead (well below the $15–$25 industry benchmark)
- 7.9% month-over-month reduction in cost per lead
- 327 total calls generated in March
- A steady, measurable lead pipeline established within the first two months
The campaign delivered a consistent stream of qualified patient calls at a cost structure that supports sustainable advertising investment, and continues to improve.
