This TGH Senior Center case study shows how a co-branded website brought together a major hospital system and a boutique senior care practice without compromising either brand. TGH Senior Center powered by Greenbrook Medical is a concierge medical practice in partnership with Tampa General Hospital, designed exclusively for seniors in the Tampa Bay area, with a priority on the patient and personalized care.
Designing a Digital Foundation for Multi-Location Growth
WEBSITE DESIGN
Our agency developed a scalable website ecosystem for Greenbrook Medical and its hospital partnership with Tampa General Hospital, enabling seamless expansion across the Tampa Bay area. Each new location was strategically showcased to support patient acquisition, local search visibility, and a consistent concierge experience while honoring both brands’ standards.
Our Role:
- Website Design
- Website Development
- Managed Hosting
“Alyssa is a rare mix of strategic and hands-on.
As Greenbrook Medical's digital partner, they made the process feel collaborative and confident. We left every touchpoint with sharper performance insights, clear next steps, and a stronger foundation for growth. If you want a partner who can simplify complexity, move quickly, and bring insight that improves results, Alyssa is that person.”
Jordan Gray
Marketing Director
Greenbrook Medical
Challenge
The TGH Senior Center required a digital experience that honored the authority of Tampa General Hospital while maintaining the personalized warmth of Greenbrook Medical.
This created a rare challenge:
Balancing institutional healthcare branding with boutique concierge care without compromising either.
Solution
Hekate Strategies facilitated a collaborative process across stakeholders to preserve the integrity of both brands while creating a unified experience.
Key priorities included:
- Strict adherence to hospital brand standards
- Patient-friendly design and tone
- Accessibility and clarity for senior audiences
- Streamlined inquiry process
- Future readiness for additional partnerships
Website Design & Development Section
DIGITAL TRANSFORMATION
Hekate Strategies approached the redesign as a strategic evolution rather than a visual refresh — aligning brand positioning, patient experience, and performance.
Key features included:
- A refined, patient-centered visual design
- Streamlined navigation for ease of use among senior audiences
- Mobile optimization for caregivers and families
- Clear pathways to inquiries and consultations
- Location discovery tools
Custom WordPress CMS Integration
STREAMLINING DIGITAL MANAGEMENT
We implemented a custom WordPress CMS tailored to the client’s internal workflows, enabling their team to easily manage content across locations and services.
This system provides:
- Flexible page creation for new locations
- Simplified updates without developer dependency
- Performance optimization
- Scalability for future growth
The result is a platform that supports both marketing agility and operational efficiency.
Results
- Elevated market perception
- Significant increase in organic search traffic
- Clear, compassionate patient journey
- A replicable model for future brand collaborations
