Tiger Tracks is a performance advertising agency built on advertising intelligence, specializing in Google Ads, Connected TV, and omni-channel growth strategy. Founded by an ex-Google team with 20+ years of platform experience, Tiger Tracks partners with high-growth brands to deliver elite customer acquisition results.
Building a Digital Presence That Matches the Ambition of the Brand
WEBSITE DESIGN AND DEVELOPMENT
Hekate Strategies designed and developed a new website for Tiger Tracks that reflects the sophistication of their advertising intelligence capabilities and positions them clearly apart from traditional digital marketing agencies. The project included a full visual and structural redesign, along with a custom case study architecture built to scale.
Our Role:
- Brand Identity Strategy
- Website Design
- Website Development
- Case Study Architecture and Custom Categorization
- Managed Hosting
Challenge
Tiger Tracks had outgrown their existing digital presence at a pivotal moment. As an agency on the verge of rapid expansion, with what would become 600% year-over-year growth and an Inc. 5000 recognition ahead of them, their website and brand needed to match the trajectory of the business, not just where they were, but where they were going.
Beyond the website itself, the brand lacked a cohesive visual identity. Outside of their logo and a base palette of black and orange, there were no defined brand standards to guide how Tiger Tracks showed up across touchpoints.
The core challenge was threefold: establish a brand identity that matched the sophistication of their advertising intelligence positioning, create a first impression worthy of that brand, and build a content infrastructure that could grow alongside their expanding case study library.
Solution
Hekate Strategies began with a competitive review of the performance advertising space to understand what Tiger Tracks was being measured against and where the opportunity existed to stand out.
A critical first step was brand identity strategy. Working from the existing logo and black and orange palette, we introduced teal as a defining brand color, a deliberate choice that gave Tiger Tracks a distinctive, ownable visual anchor in a category dominated by aggressive, monochromatic aesthetics. That extended palette has since carried into their pitch decks and the current iteration of their website, becoming a recognized part of how the brand presents itself.
With a clearer brand foundation in place, the design direction prioritized impact from the first scroll, combining the refined visual identity with intuitive navigation that immediately communicates authority and specialization.
Key priorities included:
- Brand identity strategy, including color system development and visual standards
- A distinctive first-view experience that differentiates Tiger Tracks from traditional agency aesthetics
- Clear communication of their advertising intelligence positioning
- A custom case study taxonomy built for expansion, allowing cases to be organized by client, channel, outcome, and industry
- Architecture designed to support future content growth without requiring structural rework
- Performance-optimized build aligned with Tiger Tracks’ own standards for digital execution
Results
The brand and digital foundation established through this engagement supported one of the most significant growth periods in the company’s history.
- A cohesive brand identity, including an expanded color system that has since been adopted across pitch decks and the live website
- A striking new website that immediately communicates the sophistication of Tiger Tracks' capabilities
- A unique first-experience design that sets them apart in a crowded performance marketing category
- A scalable case study system with custom categorization, ready to grow with the brand
- A digital foundation aligned with the expectations of enterprise-level clients and brand partners
- 600% growth, culminating in an Inc. 5000 award recognizing Tiger Tracks among the fastest-growing private companies in America
This engagement is one of several performance-focused partnerships Hekate has built with high-growth companies in the Tampa area and across Florida. If you’re scaling a brand in this market, our paid search service is built for exactly this stage of growth.
