How Small Businesses Can Use StoryBrand
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their messaging and connect with their customers. It consists of a seven-step process that can be applied to any type of business, including small businesses. Here's how small businesses can use StoryBrand:
Identify the customer's problem: Start by identifying the problem that your customer is facing. What pain point are they experiencing that your product or service can solve?
Position your business as the guide: Position your business as the guide that can help your customer solve their problem. Your business is not the hero, the customer is the hero, and you are the guide that can help them on their journey.
Clarify your message: Your message should be clear and easy to understand. Use simple language to describe your product or service and the benefits it provides.
Create a plan: Develop a clear plan for how your customer can use your product or service to solve their problem. Make it easy for them to take action and see results.
Call to action: Include a call to action in your messaging. Tell your customer what you want them to do next, whether it's to schedule a consultation, make a purchase, or sign up for a newsletter.
Address potential objections: Anticipate potential objections that your customer may have and address them in your messaging. This can help build trust and credibility.
Provide a clear outcome: Finally, provide a clear outcome for your customer. Show them what their life will be like after they use your product or service to solve their problem.
By following the StoryBrand framework, small businesses can create messaging that resonates with their customers and helps them stand out in a crowded marketplace.
To learn more about how we can help you build your StoryBrand and have a clear brand message, book a call with us now.
