
We’re passionate about helping businesses grow revenue and make an impact.
Meet Alyssa
CEO + Founder
A strategic marketing partner and trusted consigliere to CEOs, Alyssa blends over a decade of experience in brand strategy, marketing, operations and wellness.
As the CEO of Hekate Strategies, she specializes in guiding businesses through periods of rapid growth, helping them strengthen their brand presence, successfully turn leads into revenue, and expand into new markets.
Alyssa’s unique background includes serving as COO of a national real estate and alternative investment group, directing an international sporting organization, and launching and selling a successful 2,500 sq. ft. yoga studio and wellness center. Her expertise, combined with hands-on support, empowers businesses to scale effectively.
A Certified Yoga Therapist with extensive training in Eastern medicine, and experience in both clinical settings and research studies, Alyssa integrates wellness into her work through her Wild Wisdom Retreats, which blend strategic business growth with personal transformation. Her approach is rooted in creating a business that not only thrives but also offers freedom and flexibility, a journey she embarked on when she had her beloved daughter.
Today, she continues to help CEOs and leaders across many industries get clear on their brand message, implement a marketing strategy that actually works, and help leaders with strategic alignment.