We blend business-level strategy, high-performance digital marketing, and clear performance analytics.
Seeing What Others Miss. Aligning What Drives Growth.
Hekate Strategies was founded to help growth-stage companies navigate complexity with clarity.
As businesses scale, especially across multiple brands, locations or markets, strategy can drift from execution, data loses meaning, and growth slows due to misalignment.
The name Hekate comes from an ancient archetype associated with insight, foresight, and standing at the crossroads - seeing paths forward that others overlook.
That principle defines how we work today: observing patterns across strategy, performance, and execution to help leadership teams make better decisions and rapidly improve marketing performance and customer acquisition initiatives.
Our work focuses on aligning business goals with data-driven growth strategy and execution, helping companies scale without unnecessary complexity or overhead.
Meet Alyssa
CEO + Founder
A strategic growth partner to CEOs and marketing leadership, Alyssa blends over a two decades of experience in brand strategy, growth marketing, and operations.
As the CEO of Hekate Strategies, she leads strategy and advisory, partnering with PE-backed and multi-brand growth-stage companies to improve customer acquisition, ROI, and marketing performance.
Alyssa’s unique background includes serving as COO of a national real estate and alternative investment group, directing an international sporting organization, and launching and selling a highly successful 2,500 sq. ft. yoga studio and wellness center.